Move Over, Jack. – Campaign

Move Over, Jack.

Tennessee Hills Distillery launched their S.E. Callahan’s Straight Bourbon Whiskey in 2018 and we produced an integrated marketing campaign to introduce the new spirit. To set the mood for the campaign, we produced a stylistic product photoshoot. A banner, billboards, social media advertising, print advertising, restaurant coasters, and rack cards were produced utilizing these photos, the label artwork, and the tagline, “Move Over, Jack.” During the Christmas season, we introduced a new tagline to the campaign to “make spirits bright.”