The Original Long Island Iced Tea – Campaign
Long Island Iced Tea – Website
Long Island Iced Tea – Cut Out
Long Islance Iced Tea – Shirt
Long Island Iced Tea – Poster
Long Island Iced Tea Logo
Long Island Iced Tea – Race Car
Our creative team worked with Visit Kingsport in creating a total campaign around the Long Island Iced Tea, which originated in Kingsport, TN. The campaign, which garnered more than $1 million in earned media, went national and included multiple on-air interviews with outlets such as CNN and the New York Times, while print outlets included USA Today, AP, the San Francisco Chronical, Dallas Morning News, etc. The campaign included letters, videos, press conferences, contests (one in New York and one in Kingsport, Tennessee), advertising, public relations, LIIT Originals items, etc.
Back to Our Work
